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"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
Hopkins’ insights derive from three grounding concepts: Your ad is a salesperson; The mail order model is your base; You don’t know enough people to average their desires; Scientific Advertising is a snapshot of American society in 1923: through any modern lense, much of the language used and assumptions made are sexist and outdated.
Artifact Title: In later series of the UK version, the prize has changed from winning a job as Alan Sugar's "apprentice" to getting a £250,000 investment for the candidate's business proposal (with Sugar receiving 50% of the business ownership).
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Claude C. Hopkins’ Scientific Advertising. by Dr. Robert C. Worstell,Claude C. Hopkins. Masters of Marketing Secrets . Thanks for Sharing! You submitted the following rating and review. We’ll publish them on our site once we’ve reviewed them.
The Advertising Solution.
Access our “$100 Million Dollar Swipe File” of hard to find ads and letters from marketing legends David Ogilvy, Gary Halbert, John Caples, Robert Collier, Claude Hopkins.